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Things to include in a proposal: What (company (Target)), Why ( does the company exist, are they missing the mark, or do you just want to write a new innovative plan for the company), and some preliminary thoughts on “how”. This could include a new market you intend to reach or a new strategy you want to employ.

This proposal must be in 6th edition APA format.

(Please note there is no specific form for a marketing plan proposal, so structure it like a typical APA formatted paper including a proper title and reference page)

Course Objectives:

Develop a Marketing Plan
Define the process for bringing a new product or service to market.

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