1. Choose a company. (your choice)
2. Fill in the building model canvas for your company
3. Explain all nine building blocks in your own words and demonstrate at least one element in each block.
4. Make sure the blocks are under headings so there’s no confusion.
Customer Segments are the people an organization wants to serve either through its customers or business alliances (Osterwalder & Pigneur, 2010). As a luxury car representative, Porsche is constantly entering new market segments, and provides different and appropriate products or services for each market segment. Porsche uses two variables to determine which customers to target, including description elements and behavioral elements. According to a scholar’s study, Descriptive elements include demographics, psychology, and geography. Behavioral elements include personal responses to brands, uses, and interests (Zoeller, 2018). Porsche focuses on a niche market of high-income customers. The characteristics of the high-income class consumer psychology are appreciating the prestige of the brand as well as the new and attractive vehicles Porsche produces.