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In Week 3 you learned customer-focused requires a dual-nature quality approach where quality depends on the professional expertise aspects of healthcare but also quality service as delivered per the customer’s personal expectations. This week you will review another realistic scenario presented in the lecture intended to prepare you to address real-life issues.
The reading materials for Week 4 are Chapters 9, 10 & 11 from Applying quality management in healthcare by Spath & Kelly (2017).  

The Learning Objectives for Week 4:

Anticipate the impact on outcomes of process problems and improvements.

Apply cost-benefit analysis in assessing process and outcomes in patient care.

Articulate and apply various quality management tools utilized to monitor and enhance patient safety and clinical quality.

Discussion Instructions attachedMHC6303 Week 4 Discussion Instructions DUE 10/15/2020 THURSDAY

And Rubric

This assignment, you will assess how the general public’s perception of healthcare quality is influenced by the mass media.

Locate an article that reports on the quality of healthcare services. The article must be sourced from the mass media and not from an academic or healthcare journal. The purpose of this assignment is to review information reported to the general public in a news source that does not exclusively cover healthcare issues. Weekly magazines, such as Time, Newsweek, US News and World Report, Forbes, Money, and Consumer Reports, and newspapers, such as the Wall Street Journal and the New York Times, would be appropriate choices. The article may give various examples of good or bad quality instead of covering just one episode of care. Your selected article must be a comprehensive review or assessment of some aspect of healthcare services. Summarize the article. Be certain to indicate the basis for the report, that is, whether it is the result of academic research, an independent investigation, or something else.
Answer the following questions.
· Summarize what conditions, processes, or events are noted as good quality or poor-quality healthcare in the article. What is your own assessment of these conditions, processes, or events? Explain.

· Does the article assign responsibility to persons or processes for the problems or achievements it reports? Does it provide sufficient evidence for assigning responsibility? Explain your answers.

· Assess the suggestions for healthcare quality improvement in the article.
Explain your reaction to this article as a consumer of healthcare services. In answering this question, note how the article uses language and any persuasive techniques.

· Explain your reaction to this article as a provider of healthcare services. Why is this reaction the same as or different from your reaction as a consumer?

· Is the article fair in its reporting and assessing healthcare quality? Why or why not?

Submission Details:

· To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.
· Your initial posting should be addressed at 300-500 words. Submit your document to this Discussion Area by the due date assigned of this Week. Be sure to cite your sources using APA format.
· Respond to your peers throughout the Week. Justify your answers with examples, research, and reasoning. Follow up posts need to be submitted by the end of this Week.

· Use the following rubric as a guide to complete your discussion responses.


No Submission

0 points

Emerging (F-D: 1-27)

27 points

Satisfactory (C: 28-31)

31 points

Proficient (B: 32-35)

35 points

Exemplary (A: 36-40)

40 points

Criterion Score

Quality of Initial Posting
No initial posting exists to evaluate.
The informMHC6303 Week 4 Lecture Notes

Hospital and Community Mission and Vision Alignment

Julie remembers the time when she first accepted the position at Summit Medical Center (SMC) as the director of surgical services. SMC was the larger of the two hospital-based healthcare organizations in a city of fifty thousand people, the other being St. Mary’s. SMC was located in the rural area of a mountain state.
However, Julie noticed that the local community was divided into “Summit people” and “St. Mary’s people” according to their preferences. St. Mary’s had an older, smaller building, which appeared out of date to Julie. Despite that, it maintained a sizable market share; some people in the community said they didn’t like the way the people at Summit “did business.”
Julie felt particularly discouraged one day on reading an article in a healthcare journal regarding a mission-driven organization. She found herself imagining a facility that put the needs of patients and the community above departmental squabbles. Julie thought for a moment about SMC’s mission statement but didn’t recall reading or hearing about it ever since she had joined.
The article also discussed the values of an organization and how goals and plans were developed and reviewed regularly at all organizational levels. The mission-driven organization described in the article made deliberate attempts to acquire and respond to feedback from all employees, patients, and the community as a whole. The result was a facility where everyone participated in serving the mission, which was patient centered, and didn’t spend time worrying about whether he or she worked harder than someone else. The article stressed that the move to a mission-driven organization had to start at the top
Understanding the alignment necessary for the community as a whole is important to appropriate access for quality outcomes. Nest you will review leaderships role in aligning the hospital and community. Review the following form more information on these topics.


Straw, J., & ebrary, I. (2013). The work of leaders: How vision, alignment, and execution will change the way you lead (1st;1. Aufl.;First;1; ed.). San Francisco: Jossey-Bass.
Dye, C. F. (2014). Achieving true alignment with physicians: Engaging physicians as equal partners is critical in gaining their alignment with the organization’s mission and vision. Healthcare Financial Management, 68(12), 56. Retrieved from: http://web.a.ebscohost.com.southuniversity.libproxy.edmc.edu/chc/detail?sid=c1f5e1b9-78d6-4c73-b4a0-8db2fe4582fe%40sessionmgr4007&vid=0&hid=4209&bdata=JnNpdGU9Y2hjLWxpdmU%3d#AN=101450459&db=cmh

Additional Material

Hospital Staff and Hospital Leadership

After a few weeks, Julie began to notice other things that bothered her about the culture at SMC. While employees were concerned about patient care, many seemed to be preoccupied with their own positions and departments.
Transferring patients from one department to another was often

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