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It requires to select a firm from anywhere in the world and apply Porters Fives Forces Model to its current market position as well as the suggestion of either a Cost-Leadership or a Differentiation strategy and justifications for this.  it should be in report form and includes
Executive summary
 Current market status for the firm 
Application of Porters Five Forces Model to the firm
 Proposed strategy (cost leadership or differentiation) 
Justifications for choice of strategy 
The total word count is 3000

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