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Case study: Rover.com. Dont Chuckle This Is One Impressive Business Idea.
Read the case study and answer the following questions as succinctly as possible:

1. In the United States, what environmental trends are supporting the development of Rover.coms business?

2. How might Rover.com use focus groups to gain a better understanding of its current and potential customers and their needs?

3. Last week, we noted that a true business opportunity is attractive, durable, timely, and anchored in a product or service that creates value for a buyer. To what extent does Rover.coms service satisfy each of these criteria?

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