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HW: Marketing Strategy
BCG Analysis Problem

P&G had conducted a performance evaluation of its leading products and came up with

the following:

Market

Share

Largest

Competitor

Market Share

Annual

Growth

Pert Plus Shampoo 30 20 12%

Crisco Shortening 20 40 2%

Bounty Paper Towels 20 30 14%

Jif Peanut Butter 20 10 3%

As Vice-President of Strategic Planning at P&G. You are expected to:

a) Compute the relative market shares for the four SBUs.
b) Draw the BCG Portfolio Matrix Chart. (Remember to label the axes and label the

squares)

c) Classify the four SBUs based on the four squares in the BCG Matrix
d) Make a recommendation with your explanation about each SBU based on the

BCG analysis.

Please provide a memo detailing your workings and recommendations to your firm.

(2 page limit).

  
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