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Case: Imagine that you are a manager working at Facebook. You know that employees in your division have seen this recent article from Fortune because you heard them discussing it in the break room. After, one employee came to you and said that he’d heard others discuss whether they should start looking for work elsewhere. You want to address the bad news and generate confidence in the company — not only do you think that this bad news will blow over, but a major project is going to be unveiled soon and you will need everyone to be focused on their work — not looking for work elsewhere. You know that it’s often better to be transparent, so you’re planning to acknowledge the bad press and then describe why employees should have confidence in Facebook. It’s now November 2018.

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