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Media (including news, advertising, social media, entertainment, etc) has a lot of power to reinforce or change cultural norms and beliefs, and influence individual behavior. Since obesity can be a health problem for both individuals and societies, is it a problem for fitness to be portrayed as a cultural norm? Look at these advertising images and give your critical analysis: what is their message about norms and status? Who is trying to gain from it? What kind of impact do you think these messages could have on people? Other comments?

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